Across various continents, some professional fashion designers have made their mark and are now considered reputed brands. Their range of designer clothing has influenced the way even common people dress. Today, the aspirations have reached great heights and dressing well is considered a power statement. They have turned exclusive labeled clothes as a large thriving industry. Not all come with a large dip in the pocket. Some brands have high quality finished apparel that appeals to the average person too. When the fashion industry took shape, it was at the mercy of a few large commodity apparel manufacturers. At that time, the main bone of contention was availability rather than the fashion. The importance of large brands is still vital but few designer clothing brands have created a niche for themselves. As people became more brand conscious, the demand for designer clothing has also increased.
The art of designer clothing focuses on the application of design and aesthetics on clothing and accessories. This art is not limited to clothing only for example designer jeans, designer eveningwear or wedding party dresses. Designer clothing is not limited to women only; even men and children also crave for designer clothing. To cater to the growing customer base designers have started to offer products of all kinds such as handbags and jewelry, wallets and fashion bags & purse. Most of the designs are influenced by the cultural and social attitudes. While some designers work alone, others have elaborate setups and teams to assist them. The only goal of the designers is to satisfy the desires of consumers for aesthetically designed clothing and try to bring new trends to the market.
Designer clothing usually have impressive logos. Famous fashion designers like Yves Saint Laurent, Dolce and Gabbana, Christian Dior and Chanel are known by their logos printed on the clothing. The famous and prestigious design houses include luxury brands Paul Smith, Vedora, Gucci, Armani and Louis Vuitton. Some of the most recognized American brands include Donna Karan, Calvin Klein, Tommy Hilfiger, Ralph Lauren and Maria Pinto.
In the current context, designer clothing does not mean extremely creative creations by some of the top fashion designers but is generally used to describe the commodity clothing, which bears the name of some top designer. The top designer might have licensed his name to the apparel producer at a premium. The idea of licensing ones name was first introduced in the 1960s by designers such as Pierre Cardin and has become a widespread practice from the 1970s.
Many designer clothing experts offer huge discounts for customers during off seasons. While the designers charge a premium for the newly designed products, they offer the products and designs of the previous season at huge discounts. Designer clothing at discounts is in high demand. Often clothes sold off-season outnumber those sold during the season. The strategy of discounting the products after the end of season provides a new source of income for the designer. After the season is over there is no need to invest in the adverts and therefore the overall operating costs declines, allowing the designers to offer products at huge discounts.